…Thoughts from Lexy….
As Art Director and Graphic Designer at Pravda Events, it is my job to understand the personalities of our clients so that we can best tell their story to others. Specifically, I focus on how we can convey the clients’ story through the visual aspects of an event. Since joining the team in January, I’ve had the opportunity to work with a few clients in helping them design events that are unique to them. At Pravda, it is also my job to know the personality of Pravda as a company and how to genuinely express our brand in our marketing material. What I have learned about Pravda as a company and the team members here, is that they are extremely talented and also personable. What you get when you work with Pravda on your event is the best quality without the pretentiousness. Have no fears about being judged or feeling less than knowledgable, but expect great results and a really good time.
So when my fiancé, Gabe, and I got engaged this past Spring, we were extremely excited to work with the rest of the Pravda team on our own wedding. The big day is less than two weeks away and so I thought I would give you a sneak peak in to what we are planning! For every event that Pravda is hired to design, we create a style guide that visually expresses the story of the client, and the mood of the event. Gabe and I enjoy classic styles, adventures, and creating (Gabe is a musician and composer). These are the three attributes we came up with for our wedding.
The look we are going for is vintage, hand-crafted, elegant, and organic. This is one of our emotion boards made out of scrap imagery that has inspired the feeling and the colors of the event.
We decided on a “Vacation in the 50s” theme to influence the look of our event and a color palette of mostly turquoise and coral.
Our invitations, inspired by vintage travel postcards, were designed and printed by our friends at Constellation & Co. They completely capture the friendly and inviting feeling that we desire to give people.
We are so excited to share this special time with our friends and family and to work with the rest of the team at Pravda Events on our own wedding!
P.S. More updates to follow :)